“Bemgloria” is the latest vegan cosmetics collection from Gloria Pires, the iconic Brazilian actress. This innovative line incorporates authentic ingredients from the Amazon into its formula. The project was conceived under the banner of naturalness and the imperfect beauty of nature.
Project Team
Creative Agency: Agência Crush
Creative Direction: Diego Souza
Design: Matheus Machado, Diego Souza
Illustration: Diego Souza
Case Photography: Olivia Mucidi, Alexandre Furcolin
Creative Agency: Agência Crush
Creative Direction: Diego Souza
Design: Matheus Machado, Diego Souza
Illustration: Diego Souza
Case Photography: Olivia Mucidi, Alexandre Furcolin
Its visual identity, with organic typography, perfectly embodies this central idea: a celebration of nature's uninterrupted cycle, from the journey of seeds down the river to the ripening of fruit in the treetops.
To illustrate the richness of the Amazon, we incorporated drawings of the main fruits and raw materials extracted from the forest, thus establishing a deep connection with the essence of the brand.
This approach is reflected in all aspects of the brand launch, from packaging materials to the labels of pioneering products. Each element is carefully designed to convey the essence of the rainforest amid the urban landscape.
This approach is reflected in all aspects of the brand launch, from packaging materials to the labels of pioneering products. Each element is carefully designed to convey the essence of the rainforest amid the urban landscape.
